Daily Times

The Pakistan Film Festival – New York, produced by the continuous efforts of Dr Maleeha Lodhi who is the permanent representative of Pakistan to UN – managed by Catwalk Event Management & Productions, will kick off on December 2 with a red carpet reception at the United Nations for ambassadors and representatives accredited to UN, as well as the members of Pakistani media and film.The festival will continue for two days, showcasing some of the finest films to come out of Pakistan in an era when cinema is undergoing a revival in the country.

Catwalk Event Management & Productions is managing the event, bringing in a number of celebrities, film stars as well as directors and producers of the movies that are to be screened and featured at the festival. Catalyst PR is handling the PR of the festival.”The Pakistan film festival 2016 will bring in a selection of some of the finest films coming out of the Pakistani film industry after decades of its struggle and evolution. There is already a great buzz in New York for the event,” Frieha Altaf of Catalyst & Catwalk said.Catwalk Event Management & Productions has, in the past, worked collaboratively with Dr Maleeha Lodhi on different projects, events and launches.

In 2005, Catwalk Event Management organised a fashion event at Dr Maleeha Lodhi’s residence in London, followed by a Pakistan Festival that took place in London on July 28, 2007, for designer Maheen Khan, under the High Commissioner of Pakistan to the United Kingdom – Dr Maleeha Lodhi, in partnership with the channel, GEO. The street parade at Regent Street, London was followed by a festival in Trafalgar Square. This was a special celebration as in 2007 it was 60 years since Pakistan declared independence on August 14, 1947 and was one of the mega events hosted by Dr Maleeha Lodhi and Catwalk Event Management .Three floats representing fashion, sports and entertainment were displayed at the event. Performances by famous Pakistani singers and celebrities, in the parade, such as Abrarul Haq, Hadiqa Kiyani and Jawad Ahmed were enjoyed to the fullest by Londoners on the entertainment float. Sportsmen such as Jahangir Khan and Waqar Younis also graced the event with their presence on the sports float and accomplished fashion designers such as Nomi Ansari, Maheen Khan and Deepak Perwani along with some of Pakistan’s top models were present on the entertainment float.

The energy of the 25,000+ crowd was amazing!On August 13, 2015, Maleeha Lodhi hosted a dinner with PR maven, Frieha Altaf for Pakistani superstar Fawad Khan at her residence. Among those present at the largely-attended event were Pakistanis and officers of the Pakistan Mission to the UN and the Consul General.With great excitement, we look forward to the first ever Pakistan Film Festival in New York.