Serena Hotels has been supporting Sirbaz Khan on his ‘Mission Summit 14’. He aims to summit all 14 highest peaks above 8000m without oxygen. This was hisfourth consecutive successful summit after K2 (8,611m), Nanga Parbat (8,126m) and Mount Lhotse (8,516m).
“It is a great privilege for us to supportSirbaz Khan on his expedition. We have been supporting talent to promote adventure tourism where needed and try to bring diverse experiences to our community through our various initiatives,” Serena Hotels CEO Aziz Boolani said.
The Adventure Diplomacy Initiative by Serena aims to encourage human engagement with nature in ways that test physical prowess, endurance and commitment, with mountain activities being a core part of these activities. This initiative kicked off when the Adventure Diplomacy Group (ADG) was set up comprising seven diplomatic missions to support the Pakistani mountaineer siblings, Samina and Mirza Ali Baig. SaminaBaig is the first Pakistani as well as the first Muslim woman to climb the highest peaks in all seven continents.
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