Daily Times

Pakistan ranks #3 in the world with the highest prevalence of child and forced labour despite a significant decline in the number of child labourers recorded worldwide.

Denizen has used 3D animation to make a comic series with characters that depict the essence of their target audience wearing the brand’s apparel.

This year, the brand has taken an initiative to create awareness regarding child labour in Pakistan.

The brand has been socially responsible and is trying to indulge the masses to make them socially aware through their creative campaign. This will be done through a short animated video with a message to the audience to take action and shun child labour. The video signals towards taking initiative to recognise every child’s potential that can be realised through giving them an education rather than forcing them to work from a very young age. The video has a strong and important message about a problem that the majority of people ignore within our country. The video will be spread through digital media that has kept everyone on their phones; it is an important message to be delivered to the youth that they need to be socially aware and responsible towards the society and the people within it to protect the innocence and the future of a child being deprived of opportunities to make their lives better.

The brand is the choice for quality, premium and accessible jeans wear. Their heritage of more than 140 years of denim craftsmanship ensures that their jeans are durable, stylish, and made to last. An inclusive brand, whose core target is the younger dynamic, is positioning itself in a way to capture interest and use new technology to stand out with its brand ethos. Catering to the everyday heroes, travellers and adventurers, the brand’s focus is all on movement and change. People who do not shy away from speaking their mind and feel the need to revolutionise the world for the better are their targeted market.