Sajal criticised for appearing in whitening cream ad

Author: News Desk

Promoting whitening creams has always been quite the controversy among today’s youth. The idea of bleaching one’s face to look ‘prettier’ just doesn’t sit well with people and so it should not.

Actress Sajal Aly has become the latest celebrity to receive backlash for doing a fairness cream advertisement. In the said commercial, the ‘Yakeen Ka Safar’ actress is seen presenting the new product, explaining to the audience that the cream will no longer give customers just a glow. When questioned why, she responded with, “Sirf nikhaar hua purana (Having just a glow is old). Now you’ll get an HD glow.”

The ‘after’ image of Sajal Aly is evidently much lighter than the ‘before’, as the product promises to create a lightning glow ‘from within’. Twitter was quick to slam the ‘Aangan’ star for her appearance in the TVC.

“Really disappointed in Sajal Aly for choosing to do this ad when colourism is an obvious issue in our society. People with darker skin are given poorer treatment, rejected for marriage, jobs and are considered to be from the lower class,” wrote one user. Another penned, “Here’s the thing. I love Sajal but what’s wrong is wrong. Colourism is a huge issue in South Asia. People are treated like **** because of their skin colour. This cream literally tells you that you can only be pretty if you’re fair? Promoting it, is wrong.”

Many more users took to Twitter to express their disappointment for Aly.

“Great so Sajal Aly, who I had great respect for decides to go and represent this cream. When will we learn,” questioned one.

“I’m disappointed in Sajal for doing that ad. Although the ad was for the glow on the skin and not fairness but still, we all know how this product has always promoted fairness as the standard of beauty,” another wrote.

Share
Leave a Comment

Recent Posts

  • Business

Pakistan-Romania business delegation meets Presidential Advisor to boost trade

A delegation from the Pakistan Romania Business Council (PRBC) met with Legal Affairs Advisor to…

5 hours ago
  • Business

Pakistan joins fossil-fuel non-proliferation coalition to embrace a renewable energy future

Pakistan has joined a coalition of climate-vulnerable countries advocating for a global fossil-fuel non-proliferation treaty,…

5 hours ago
  • Business

High remittances flow crucial in financing deficit, debt repayments

The Federation of Pakistan Chambers of Commerce and Industry’s (FPCCI) Businessmen Panel (BMP) has said…

5 hours ago
  • Business

Small industry needs govt special focus to generate employment: APBF

The All Pakistan Business Forum (APBF) has said that the value-added small industry should be…

5 hours ago
  • Business

PITB team visits SCCI

A team of Punjab Information Technology Board (PITB) visited Business Facilitation Centre (BFC), and Sialkot…

5 hours ago
  • Business

China, Pakistan share latest non-wood forestry findings

Chinese and Pakistani academic achievements in resistant rootstocks for economic forests and grafted and fodder…

5 hours ago