While details surrounding the collection have not yet been released, fans can expect “beauty and cosmetics products” to eventually roll out, which could include a broad array of items.
Though this moment marks a first for Hailey, she has plenty of experience in the beauty industry through her work with L’Oréal Professionnel as a brand ambassador and ModelCo, where she created a make-up line for the Australian brand.
Last September, she was announced as the new face of BareMinerals, and she starred in their “Full of, Free of” campaign.
A month later, she filed to trademark ‘Hailey Bieber’ for a huge range of fashion products, including athletic shoes, bathing suits, jeans, dresses, blazers, skirts, shorts, hats, T-shirts, sleepwear, lingerie, loungewear, footwear, jackets, jogging suits and socks.
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