Daily Times

Corporate media all over the world tends to be more balanced when it covers news within national boundaries. When it comes to international coverage, however, more often it follows popular and mainstream ideological positions. This biased media coverage further contributes to interstate and international conflicts.

Mass media, knowingly or unknowingly, developsa warmongering hysteria among the audience against their perceived enemies. In the context of interstate hostility, the process of creating this media madness becomes easier as the nationalistic mindset is already there for most of their audience against the perceived enemy.

In the recent conflict between India and Pakistan, the media in both countries, especially TV news, created a war hysteria and raised the level of conflict to a dangerous level.

I have watched the media coverage of Indian and Pakistani news channels. In both states, TV news channels were speaking a similar language. Symbols of hatred and unimaginable myths were created to reinforce “our” superiority and “their” inferiority. They sensationalised the conflict to gain the popularity of their respective audiences and improve ratings.

It was a typical example of a pseudo-nationalistic, irrational and emotional coverage of the mainstream media to support narrowly defined religious, ethnic, and nationalistic sensitivities.

If this warmongering role of news media is a global phenomenon, how can we identify media messages and improve the overall coverage?

While the Indian news channels blamed the whole Pakistani nation for the Pulwama attack, the Pakistani coverage tried to prove that the attack originated in Kashmir.

Some of the newscasters, took the media frenzy to an extreme level of absurdity when they appeared in military uniforms on the screen, jeopardising their credibility among the audience, whatever was left of it.

Not only the news media followed the official and popular ideology of confrontation, but they also failed to examine the cultural, historical, and political complexities of the conflict.

The coverage on both sides of the border missed the issues of domestic and interstate politics, the role of conservative groups in each country and the matter of innocent Kashmir is who have been suffering for the last 70 year in their homeland.

Although there are voices of conscience in the media, especially the print media, mainstream channels contributed a great deal of irresponsible, sensational, and unrealistic coverage which further increased the vast gulf of trust and animosities between the people of two countries.

If this warmongering role of news media is a global phenomenon, how can we identify media messages and improve the overall coverage? Known media scholar C. J. Hamelink suggests establishing an International Media Alert System (IMAS) to monitor media contents in areas of conflict.

In other words, when the mainstream news media tend to manufacture confrontational news coverage that leads to violence and warmongering, analysts and media organisations should establish a monitoring system to avoid this alarming tendency.

Despite the much-trumpeted concept of objectivity in covering news, the media have rarely been objective in covering interstate relations. Modern mass media with their global reach have a solemn responsibility to promote peace, not war.

The writer isis currently working as a media strategist and education consultant in Washington DC

Published in Daily Times, March 8^th 2019.