Daily Times

After a sensational kick to the second installment of Coke Food Festival, the owners are eyeing to take it to a bigger level. The think tank of CFF is looking for a bigger venue for the next venture of this mega festival. After a blooming response, people have high expectations and the management of CFF is aware of that as well which leads them to come up with even classy show next time.

According to Saad M Khan, CEO of Active Media, there will be more entrances and exits next time and there will be a bigger venue keeping in mind the craze of coke fest in the country.

Talking further about the festival he said that it all started in 2016 when the idea of a family event struck for the first time in their mind but due to the lack of sponsorship they had to wait one year before Coke shook hands with them and the rest is history.

Coke Food Festival (CFF) will be held in 5 different cities across Pakistan making it the biggest festival of such nature in the country. This kind of event will be a healthy source of entertainment for the masses to enjoy with their friends and family.

The Active Media hosted the Coca-Cola Food and Music Festival in Lahore which turned out to be a huge success. It had over 100,000 plus people enjoying diverse food from over 135 stalls and some exceptional music performances by Farhan Saeed, Abrar-Ul-Haq, Aima Baig, Sahir Ali Bagga, Sahara UK and many more.

CFF also collaborated with Rizq Foundation to ensure that the food surplus does not go to waste; instead, it is given to the needy and underprivileged section of the society. During the festival in Lahore, CFF and Rizq were able to save a total of 350+ kilograms of food which was then fed to over 1000 people.

Taking a step forward, Coca-Cola Food and Music Festival made special arrangements to ensure ease of access for the people in wheelchairs. Moreover, a free entry was issued to a team of 20 handicapped individuals called The Dancing Wheels from the Team Dreams organization upon their request on the Facebook group Foodies R’ Us.

Apart from the great music and food, the active media ensured to make it a bang on success by providing every possible facility. With all these amazing things, we are sure about the fact that coke fest will come back next year on a bigger and a better scale. Our country surely needs such events so that we can portray a better image of our society on an international level.