After a record-breaking performance on day 1, Thugs of Hindostan’s box office earnings continue to decline on the third day of its release, an Indian publication reports. According to Hindustan Times, te Aamir Khan and Amitabh Bachchan’s big-budget film from the Yash Raj Films camp, is in freefall. According to a report in Box Office India, on day 3 the film made an estimated Rs 22.5 to 23 crore, seeing a further decline of 15-20% at the ticket windows, while the overall three-day collection now stood at an estimated Rs 100 crore nett plus, the report continues. “Day 3 and day 4 were expected to be crucial if the film had any chances of reviving its fortunes.” According to report, Trade analyst Taran Adarsh had sounded the warning bugle on Saturday, when he wrote on Twitter that “Thugs of Hindostan has to show a positive upturn on Day 3 [today], else its sustainability from Day 5 [Mon] onwards will be extremely doubtful…” adding that clearly the makers and the film hadn’t lived up to the expectations.
Published in Daily Times, November 12th 2018.
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