Gaming in Pakistan has been limited to small gaming zones, or inconsistent competitions in universities and colleges, but with this competition the gaming scene in Pakistan will reach new heights. Salman Butt, marketing director of PepsiCo, discussed the potential that gaming has in Pakistan and is adamant to provide platforms like these to youth. He is confident that Pakistani gaming enthusiasts will nurture through campaigns like these and will be ready to compete in the international gaming competitions in the future.
Actors and models like Ahsan Khan, Mira Sethi, Feroze Khan, Imran Abbas, AlizehGabol, Cybil Chaudhry and many more celebrities were present at the massive launch event
The Dew Gamers Arena will select 32 teams per game per city from all around Pakistan for the competition which will compete against each other in two most played games globally that are Counter Strike: GO and DOTA 2. The teams will be divided in four categories, Lahore, Islamabad, Karachi and rest of Pakistan. One winner from each categories will compete with other winners on December 8th in Lahore in the grand finale. The winning team will be awarded with the huge cash prize of Rs one million.
At the event, representatives from ESL were also present to explain the competition mechanism and answer questions regarding the championship. The partnership with ESL brings the credibility and professional expertise to the competition. Apart from that, Mountain Dew also released a TVC for Dew Gamers Arena, which showed the international superstar Hrithik Roshan in action, endorsing the gaming championship in Pakistan.
Published in Daily Times, September 12th 2018.
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