Daily Times

Fashion Parade’s couture and luxury pret delivered what it promised; in attendance were mainstream fashion icons and socialites from UK, India and Pakistan. Pakistan’s premium designers converged at the historic landmark One Marylebone on Monday, to showcase to the British elite the luxurious diversity of Pakistani brides.

Fashion Parade Bride powered by Studio by TCS was a night full of glitz and glamour, featuring extravagant collections by 10 renowned Pakistani designers; Nilofer Shahid, Nomi Ansari, Tena Durrani, Shamaeel Ansari, Maria B, Faiza Samee, Saira Rizwan, Rani Emaan, Seher Tareen and Sherezad Rahimtoola. Hair and make-up was done by the dynamic duo, Aamir and Ambreen, who created their signature flawless bridal look. Rafyl was the official photographer for the event, the jewellery for Tena Durrani’s collection was provided by Jadau and Red Dot Jewels provided their exquisite jewellery for Rani Emaan. The media partners for this exclusive night were Grazia Pakistan, Khush Wedding, Urdu1 and B4U.

The front row included the likes of Pakistan’s High Commissioner to UK HE Syed Ibne Abbas, Poppy Hodgson daughter of Lord and Baroness Fiona Hodgson, Neeta Spencer of the British Asian Trust Charity, Jorgie Porter, Olivia Cox, the presenter was Alice Baxter from BBC World News, Lizzy Cundy, Henry Conway, world’s first hijabi model Mariah Idrissi, Louise Cole, film director Gurinder Chadha, former prime minister Shaukat Aziz and Nikita Andrianova.

Fashion Parade is the brain-child of entrepreneur Sadia Siddiqui, having been inspired to create an authentic platform to launch South Asian fashion to the British audience in a credible show held in the heart of London, promoting their talent to key members of international business, media and the fashion fraternity. Fashion Parade Bride & Luxury Prêt powered by Studio by TCS is the newest addition to Fashion Parade platform.

The Fashion Parade Bride & Luxury Prêt experience was one of its kind as stated by Sadia Siddiqui. “It’s an honour and privilege for me to showcase South Asia’s leading and emerging designers through Fashion Parade. This was Mustang Production’s first ever luxury bridal and prêt show. The aim was to get Asian, in particular Pakistan’s fashion recognised and appreciated at an international level.”