PEMRA bans ice cream advertisement

Author: Staff Report

ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (PEMRA) has decided to ban an advertisement for an ice cream brand for being “indecent and objectionable”.

“It has been observed that some satellite television channels had been showing Igloo ice cream advertisement which carried objectionable and indecent content beyond acceptable standards of ethics in clear violation of many clauses of PEMRA Ordinance 2002 (Amendment Act 2007),” a press release issued on Friday said.

The ban on the said advertisement will be effective from July 8, from 4.00 pm. Strict action will be taken against the channels violating that ban under PEMRA Act clauses 29 and 30, the statement said.

Published in Daily Times, July 8th , 2017.

Share
Leave a Comment

Recent Posts

  • Pakistan

Military court sentences 25 civilians for May 9 riots

Military courts have sentenced 25 civilians to prison terms ranging from two to 10 years…

6 hours ago
  • Pakistan

‘No jurisdiction’: PTI to challenge military court verdict

Pakistan Tehreek-e-Insaf (PTI) has rejected the sentences handed down by military courts to civilians as…

6 hours ago
  • Pakistan

Govt to ‘notify’ contentious madrassa legislation in a few days

Shehbaz-Sharif-copyIn a major breakthrough a day after a key meeting between Prime Minister Shehbaz Sharif…

7 hours ago
  • Pakistan

16 soldiers martyred in attack on check post in S Waziristan

Sixteen soldiers were martyred on Saturday when terrorists attacked a check post in Makeen in…

7 hours ago
  • Pakistan

4 terrorists killed during infiltration bid at Pak-Afghan border

A Pakistan Army soldier was martyred and four terrorists were killed after security forces foiled…

7 hours ago
  • Pakistan

JCP extends tenure of constitutional bench for six months

The Judicial Commission of Pakistan (JCP), under the chairmanship of the Chief Justice of Pakistan,…

7 hours ago