Khaadi donates 14th August proceeds towards ‘building a better Pakistan’

Author: Press Release

Khaadi, Pakistan’s premier fashion brand in an unprecedented gesture, has committed to donate its Independence Day proceeds to building a better country. The proceeds would be divided equally between the Supreme Court’s Diamer Basha And Mohmand Dam Fund and a trust for the betterment of Pakistan.

The announcement was made at the company’s 14th August celebration “As long as Khaadi exists, 14th August sales will go back to Pakistan” “said Khaadi’s founder and CEO, Shamoon Sultan. “We have no right to the money earned on this day, it belongs to Pakistan.” he added.

Building on last year’s “#MeinBhiPakistnanHoon” tagline which celebrated the spirit of inclusiveness, the brand focused this year’s Independence Day Campaign on giving back to Pakistan, changing the hash tag to #HumBhiPakistanHain. Customers had the freedom to choose from 5 sectors crucial for national development, namely; water, health, education, sanitation, and environment through a poll. Results revealed water to be the most popular sector.

Published in Daily Times, August 17th 2018.

Share
Leave a Comment

Recent Posts

  • Business

BMP for lowering production cost to promote industrialization, enhance exports

The Federation of Pakistan Chambers of Commerce and Industry’s (FPCCI) Businessmen Panel (BMP) has called…

7 hours ago
  • Business

‘Govt should withstand resistance to broadening tax base’

The tax evaders and black economy mafia bosses are putting a strong resistance to the…

7 hours ago
  • Business

PFC to take part in Riyadh Intel expo

Pakistan Furniture Council (PFC) will take part in a 3-day Riyadh international expo starting from…

7 hours ago
  • Business

PPL Adhi Field’s operational parameters, safety protocols inspected

Chairman of Oil and Gas Regulatory Authority (OGRA) Masroor Khan, along with Mr. Zain-ul-Abideen Qureshi…

7 hours ago
  • Business

Tarbela 5th Extension Hydropower project to supply 1.347 bln units annually

Tarbela 5th Extension Hydropower Project will supply 1.347 billion low-cost and environment-friendly units annually to…

7 hours ago
  • Business

KP exporters demand incentives over export of goods to Afghanistan, CAR in Pak currency

All Khyber Pakhtunkhwa Exporters Association has demanded of government to announce incentives over exporting of…

7 hours ago