Daily Times

Amazon.com Inc is expanding its presence in the emerging tech hub of Cape Town, upping the ante in its regional battle with cloud computing rival Microsoft Corp.

Amazon will be the sole tenant in a new, modern eight-story office building that’s nearing completion in the South African city, multiple sources familiar with the project told Reuters. The company is advertising dozens of jobs in Cape Town, which played a key role in the early development of its Amazon Web Services (AWS) cloud-computing business.

The adverts include one for a software development engineer that says Amazon is assembling a team for a “green-field project” dealing with machine learning, big data analysis and cloud computing, which are among the fastest-growing areas in the technology industry.

The company’s expansion shows how fierce competition in the cloud business and rising demand for computing power are driving activity even in relatively undeveloped corners of the technology universe.

AWS is the global leader in cloud computing with 32 percent of the market, versus 16 percent for second-placed Microsoft in the first quarter of 2018, according to research firm Canalys. Microsoft has been growing faster.

The global cloud infrastructure services market was worth nearly $55 billion in 2017 and is expected to exceed $155 billion by 2020, Canalys said. AWS accounted for 73 percent of Amazon’s $1.9 billion operating profit in the first quarter, but just 11 percent of its revenue.

Amazon’s new Cape Town building is due for completion in August, according to a source familiar with the matter. It sits near an existing Amazon technical center and customer support operation.

Amazon did not offer details about the new building in Cape Town, or what its function might be.

“As more South African customers and partners continue to choose AWS as their cloud provider we continue to hire more staff into our offices in Cape Town and Johannesburg,” Geoff Brown, AWS’ Sub-Saharan Africa regional manager, told Reuters in a statement.

In another sign of Amazon’s cloud-computing drive in South Africa, it is offering start-ups free cloud trials for one year, according to local entrepreneur Tumi Menyatswe – a deal that prompted her to switch to AWS from Google’s cloud.

“This allows me to focus on my business and to grow until I can pay them,” said Menyatswe, CEO of two-year-old business Minderz, which pairs pet owners with people able to look after cats and dogs during holidays.

Edge In Africa

It is difficult to measure the relative success of the big cloud-computing players in Africa, as they do not break out financial results for the continent. However, according to analysts, data centers are one measure of growth.

Despite its history on the continent, Amazon has yet to build a data center in Africa. Microsoft, by contrast, announced last year that it was building two data centers in South Africa, one in Cape Town and one in Johannesburg, both due to launch later this year.

Microsoft said in a statement that the plans were on track but would not specify when the data centers would be launched in 2018.

Local data centers offer advantages, in part by reducing “latency”, or delays, in data transmission. “Closer is almost always better,” said Carl Brooks, an analyst at 451 Research.

Clifford De Wit, former chief innovation officer at Microsoft South Africa, said a local data center was a big advantage.

“Having the actual data center close has so many implications,” said De Wit, now chief technology officer at start-up Dexterity Digital. He cited privacy regulations that require banks and some other companies to store data locally, among other benefits.

Amazon’s Brown told Reuters that South Africa was “one of the many possibilities that we are currently looking at” globally for opening a new data center.

Published in Daily Times, July 26^th 2018.