Daily Times

Sindh Governor Muhammad Zubair, while addressing an interactive session on Tuesday, said that Pakistan was blessed with the most beautiful and mesmerizing places on earth and the country’s economy could be boosted manifolds by attracting foreigners and local tourists.

The interactive session was held ahead of Pakistan Travel Mart (PTM) 2018, which will be held in October this year at Expo Center, Karachi. Experts from tourism industry also attended the interactive session.

Muhammad Zubair said that Pakistan’s tourism potential could be tapped into after improving the country’s law and order situation. He added that there was immense potential in the tourism industry..

During the interactive session, Sindh Governor said that that Pakistan was blessed with a variety of landscape including mountains, deserts, plains and rivers. “We have been blessed with all four seasons and there are thousands of historic places and buildings situated in the country,” said Governor Muhammad Zubair.

The Sindh Governor said that Pakistanis from each and every city visited northern areas in the summers, and foreign tourists also came to Pakistan for mountaineering and hiking. “A peaceful environment coupled with excellent infrastructure would go a long way in motivating tourists to visit Pakistan again and again,” opined the Sindh Governor.

Muhammad Zubair said that the condition of roads leading to tourist destination should be improved. He laid special emphasis on the availability of affordable accommodation and food at tourist destinations

“These measures would result in increase in tourism in that particular area,” he added.

While emphasizing on the need of a proper awareness campaign about distinctive tourist destinations and the facilities available there, Governor Sindh said that proper marketing was needed to highlight tourist attractions. “Majority of Pakistanis are unaware about the beauty and sceneries of northern areas specially Gilgit Baltistan,” expressed Muhammad Zubair.

The Sindh Governor said that K-2, Nanga Parbat, Lake Saif-ul-Malook, Taxila, Moen-Jo-Daro, Mahr Garh, Sadho Bela, Nankana Sahib and various other castles, forts and temples in the country held immense tourist appeal. “Many sacred places for the followers of various religions are also located in Pakistan,” he added.

Lauding the upcoming Pakistan Travel Mart program, Sindh Governor said that the participants from around 20 countries would develop a better understanding of Pakistan’s tourist destinations through the program. “Delegates from tourism industry would interact with each other during the event and it would facilitate close cooperation among various stakeholders of the industry resulting in improved service to tourists,” he added.

Published in Daily Times, July 18^th 2018.