MOSCOW: Soccer fans craving a Kit Kat, Snickers or Bounty snack at Russia’s World Cup soccer stadiums need to do a bit of lateral thinking to get their chocolate fix. For FIFA rules protecting the sponsors and partners of global soccer’s governing body means that the branding of non-sponsors is strictly policed inside all official venues. But stripped of their wrappers, Russia’s stadium vending machines are brimming with “anonymous” snacks. So if a hungry fan selects “chocolate with crispy wafer,” a Kit Kat will appear, while it is not hard for them to guess the brands behind a “chocolate bar with peanut caramel” or snack labelled “chocolate with coconut”. World Cup organisers have gone to great lengths to keep unaffiliated firms out of sight.
Published in Daily Times, June 21st 2018.
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