Daily Times

LAHORE: As the blooming season dawns upon us, Ethnic by Outfitters launches its Spring/Summer 2017 lawn collection. The collection reflects the spirit of summers through refreshing hues and attention-grabbing diverse prints.

As we walked into the launch, we couldn’t help notice the beautiful décor done by Shazreh Khalid.

The lawn fever is high right now. Everyone’s shopping with different perspective in mind. Basic concerns are range, age, and quality of fabric. Ethnic by Outfitters is one of the few brands we have come across who have got everything covered under one roof. The spring/summer collection 2017 is built around the idea of providing its customers with a widest range of lawn collection with detailed embroidery, finest fabric and lush designing within reasonable prices.

Ranging from casual to boutique, this collection has 45 unique designs, all in two colours. It features two-piece and three-piece suits including chiffon, organza and silk duppatas, with a price range starting from Rs 1,890 only. Each dress has been designed to give it a unique look. The colour palette has been chosen between subtle hues and bold shades.

Speaking about the inspiration behind this collection, Ethnic by Outfitters Chief Operating Officer Abdul Malik said, “Embodying the summer’s mood, our spring/summer 2017 collection is filled with floral bunches and diverse patterns in fresh colours. There is a fusion of patterns inspired by oriental, Uzbek, Ikat art and Mughal blended with floral and bold geometrics prints.”

He added while talking exclusively to Daily Times, “There’s something for everyone as we have produced for masses.”

The prints are based on trend design elements such as bold stripes and checkered chess patterns have been added in creating a contemporary look.

The brand has experimented with unique colour mixtures as the dresses encapsulate the summer vibes and are made of fine fabric for the upcoming season. It spells vibrancy and freshness, and is a perfect combination of chic and elegance.