Daily Times

In its continued efforts to set new benchmarks in the fields of art and entertainment, Hum Network has announces ‘Hum Showcase’, a three-day long event dedicated to presenting the best in fashionable ready-to-wear and luxury formals for Spring/Summer 2017.

‘Hum Showcase’ will take place in Karachi from April 20-22 and will feature the work of some of the country’s most illustrious designers.

Hum Network President Sultana Siddiqui, emphasises the need for setting high standards in fashion and says, “The Hum Network has always invested time and effort in supporting talent, whether in the realm of film, television and music or in this case, fashion. Our Bridal Couture Week platform is now in its 14th edition, regularly taking place twice a year. It is watched the world over, bringing forward the latest trends in Pakistani bridal fashion. Now, with Showcase, we want to bring the spotlight upon Pakistani prêt and luxury-pret. We are excited to be steering fashion away from the run-of-the-mill and with some of the country’s best designers in our line-up, we are focusing on content that is creative and original.”

The designers confirmed to take part in ‘Hum Showcase’ include Adnan Pardesy, Ahmed Bham, Al-Zohaib Textiles featuring Cristina Senter/Maurizio Boscheri, Bunto Kazmi, Cotton & Cotton, Faraz Manan, Fahad Hussayn, Faiza Samee, Gul Ahmed, Grazia Pakistan featuring Momina Teli and Deepak & Fahad, HSY, Jazib Qamar, Kayseria, Chapter 2 by Khaadi, Mahgul, Nomi Ansari, Rizwan Beyg, Shamaeel Ansari, Sania Maskatiya, Umar Sayeed, Wardha Saleem and Diva presents Zaheer Abbas.

Veteran designer Rizwan Beyg has stepped in as show director and he explains that ‘Showcase’ will seek to promote real fashion. “We want to present fashion that is truly creative on a non-political platform which doesn’t require membership and where ateliers are selected on merit. This may not be ready-to-wear that is immediately marketable and we hope that our line-up of designers understand this and create exciting, cutting-edge statements.”

Nabila’s are partners for hair and make-up, on-ground PR will be handled by Take II and production design and backstage management will be managed by Production 021.