Daily Times

LAHORE: Amrapali is renowned for its magnificent statement jewellery pieces and rare craftsmanship.

These pieces depict the finest reflection of sub-continental unmatched jewellery traditions and workmanship. The brand recently launched its two new collections ‘Ayan-mirror adorned silver tribal jewellery’ and ‘Tales of Nomad – handcrafted jewels’.

Both the collections had a strong history and traditions attached to them. The inspiration and reference came from the distinct, tribal patterns and artworks of ancient cultures in faraway places. The brand is renowned for bringing forth a collection that has a cultural purpose.

Amrapali matches classical tradition, with modern interpretation of ancient aesthetic and techniques.

The Ayan-mirror adorned silver tribal jewellery collection has one-of-a-kind items. It is a beautiful collection that skilfully applies the age-old techniques, styles, and patterns associated with tribal groups. The jewellery pieces capture the tribal spirit and convey not only a culturally idealised outward appearance, but also reflect a way of life that is steeped in socio-cultural tradition. Tales of Nomad – handcrafted jewels take their inspiration from a famous book that tells a story of an ordinary woman who is living an extraordinary existence. She follows her dream of connecting with people in cultures all over the world. This woman sold all her possessions and became a nomad. These pieces were designed keeping in mind those free-spirited women who love to wander.

The ornaments on display, during the launch event in Lahore at the Galleria Mall, are not compromised on their appearance. They show the quality of craftsmanship involved in creating the perfect piece of jewellery, that takes expertise and skill, both of which can be found within these stunning pieces.

Amrapali is a globally respected and coveted jewellery brand that has won numerous awards and accolades. Spearheaded by the founders, Rajiv Arora and Rajesh Ajmera, two heritage enthusiasts and history students, Amrapali is the finest reflection of India’s unmatched jewellery traditions and workmanship. Known for their signature magnificent pieces and rare craftsmanship, Amrapali harmonises classic tradition with modern interpretation of ancient aesthetic and techniques.