Daily Times

Following the resounding success of The Dolce Vita & Exhibit Bridal Expo 2016, the dynamic duo Sania Hasnain Ali and Alyzeh Rahim Shirazi brought the Exhibit Summer Expo 2017 at the Mezbaan Marquee to Lahore. The exhibition showcased around 40 premium luxury, pret, lawn and lifestyle brands including Elan, Zara Shahjahan, Farida Hasan, Dolce Vita Homes and Boho all under one roof.

Sania Hasnain Ali and Alyzeh Rahim Shirazi shared with us how the concept of creating a shopping haven under one roof was always something that they both had imagined, seeing it all coming together and being a success is a dream come true for them.

The event started at noon and we observed by 1:30 PM it was a full house and a few of the designers were sold out by the afternoon and had to re-stock. We saw a few unhappy guests who couldn’t get their hands on the designers they came to shop for. The event was attended by people from a variety of backgrounds, including media personalities, socialites, bloggers, models, journalists and dignitaries.

The Summer Exhibit helped in making the preparation for summer not only fuss-free and convenient but also a lot of fun with the DJ playing some of the hottest tunes. It’s always great to attend an event that’s structured and we were pleased to see how well planned the event was with attractively arranged out stalls for each participant to showcase their work and it gave the guests a taste of almost all aspects of summer essentials.

We asked the organisers how they felt after receiving such a response. Alyzeh Rahim Shirazi, the owner of Magic Cosmetix expressed how she was tremendously pleased to have successfully accomplished The Summer Expo 2017. It was a massive event and she was happy that people were really thrilled to see the top designers in fashion, interior and jewelry showcasing the latest fashion trends.

Sania Hasnain Ali, the designer behind Boho, also shared similar views and expressed how absolutely delighted she was over the overwhelming response. She described the amount of hard work and effort required to put together such a huge event but it’s all worthwhile when you hear all the praises from the extremely happy guests and exhibitors, who both had a wonderful experience.

While talking to Creative Director at Dolce Vita Home, Anam Mudassir Shaffi at the event she commented how Dolce Vita Home is always proud to sponsor any event that adds in the growth of fashion industry in Pakistan and offers a platform for empowering women entrepreneurs. She also expressed, “Lahore always gives us boundless audience and we can’t be thankful enough for all the support.”