Daily Times

Now, that’s called beginning 2018 with a bang! After ample speculation surrounding the title of actor and producer Shahrukh Khan and director Aanand L Rai’s next, the makers have finally zeroed in on a name, quite literally!

The makers took to announce the title ‘Zero’ this New Year with a story that celebrates life. The title launched with a video digitally, gives everyone a glimpse into one of the most awaited movies of the year.

The film starring Anushka Sharma, Katrina Kaif and Shahrukh Khan, has been much awaited by the audience across quarters and will see the superstar essay the role of a vertically challenged man/man of short stature.

The principal shoot of the highly anticipated film is ongoing and everyone is having a great time making this one of a kind film, which is sure to melt your hearts

‘Zero’ brings Shahrukh on celluloid in a never seen before avatar. The film also marks to be the first time the superstar has collaborated with acclaimed filmmaker Anand L Rai.

‘Zero’ further reunites the trio of Shahrukh, Anushka Sharma and Katrina Kaif, the leading ladies will light up the screens once again this year and recreate the magic.

The principal shoot of the highly anticipated film is ongoing and everyone is having a great time making this one of a kind film, which is sure to melt your hearts.

Red Chillies Entertainment and Colour Yellow Productions come together to bring the film, produced by Gauri Khan, ‘Zero’ is all set to release by December 21, 2018.

Red Chillies Entertainment (RCE) was founded in 2002 and ever since, the company has been on a steady growth curve in the sphere of producing high quality entertainment across platforms. Red Chillies Entertainment is one of the leading studios in the country spanning content development, production, global marketing and distribution as well as visual effects and postproduction through Red Chillies VFX.

‘Zero’ brings Shahrukh on celluloid in a never seen before avatar. The film also marks the first time the superstar has collaborated with acclaimed filmmaker Anand L Rai

Founded in the year 2013, Colour Yellow Productions Pvt Ltd is the brainchild of Anand, a man who’s known for his extraordinary vision and promoting great talent backed by interesting stories. Colour Yellow Productions was founded after the success of three back-to-back movies directed by Anand, like ‘Tanu Weds Manu’, ‘Ranjhana’ and ‘Tanu Weds Manu Returns’. Anand, has always believed that a director should never succumb to the pressure of economics, however, a director should always be aware of the economics. With this ideology, Colour Yellow Productions has produced successful movies like ‘Nil Battey Sannata’, ‘Happy Bhag Jayegi’, ‘Shubh Mangal Savdhaan’ and the recent official entry to Oscars from India, ‘Newton’. Not just this, Colour Yellow Productions, has even more interesting movies in the pipeline for the coming years.

The writer is a freelance journalist. He can be reached at farazghumman@gmail.com

Published in Daily Times, January 3^rd 2018.