Daily Times

KARACHI: Al Zohaib Textiles unveiled its spring/summer calendar for 2017 along with the launch of their luxury brand Tabassum Mughal lawn. The event was graced with the presence of actresses like Sanam Jung, Nadia Hussain, NidaYasir, Muzna Ibrahim and many others. During this small event, Al Zohaib Textiles also showcased at the recently held QMobile Hum Showcase and also plan to open a flagship store by the latter half of the year.

Al Zohaib Textiles is one of the leading textile conglomerates, having been in business for over three decades. In that span of time, Al Zohaib have invested in the latest technology to bring its clients cutting edge embroideries, digital printing and embellishments in its products.

In its continued effort to raise the bar for unstitched fabric, Al Zohaib Textiles gets set for an exciting sartorial year, this 2017. Over the past three decades, Al Zohaib has established itself as one of the leading textile conglomerates in the country. It has gained a massive customer base with regular unstitched lines that delve into cutting-edge embroideries, digital prints, innovative embellishment techniques and exceptional fabric quality.

Now, the brand looks forward to setting a foothold in retail while continuing to bring out unstitched voile that has a unique take on traditional elegance.

Propelling Al Zohaib’s success is the brand’s ability to reach out to diverse economic stratas. Significantly, Al Zohaib’s accomplished in-house team creates popular lines like Anum Lawn, Monsoon Lawn and Anum Chiffon. Simultaneously, various designer fabric collections are manufactured in collaboration with some of the country’s most reputable ateliers. This year’s designer line-up includes Mahiymaan, Tabassum Mughal, Tena Durrani, Mahgul, Ayesha Zara, Zeb Ayesha, Mahnoor and Zanisha. In the past, the brand has also worked with Mehdi, Rizwan Beyg and Karma.

The unstitched fabric lines will launch into the markets throughout the year, strategically timed for summer, mid-summer, winter and Eid season. The seasonal collections will traverse a variety of textures and fabrics like lawn, cotton, chiffon and organza.