Daily Times

KARACHI: Cinepax Cinemas and UnionPay International signed a card issuing agreement for ‘Cinepay Reward & Payment Card’ with its unique payment system, making the purchase of movie tickets easier.

“For the first time in Pakistan, a cinema co-branded Reward & Payment Card is being launched with instant accrual & redemption benefits embedded in an industry leading loyalty program,” said Cinepax Cinemas General Manager Marketing Mohsin Yaseen. He further said that Cinepax continues to offer extra to its customers to become their favourite entertainment destination, adding that the co-branded card linked wallet improved the customer experience by a great deal when it comes to watching a movie at Cinepax.

“It can be availed free of cost at any Cinepax location across Pakistan,” he added. He explained that upon providing some personal details, the customers can get their Cinepay account created and delivered instantly. Movie lovers can now enjoy movies anytime they want.

UnionPay International Middle East Branch General Manager Han Wang said, “Cinepay is the first-of-its-kind solution in Pakistan that brings cinemagoers ultimate convenience and paybacks, and UnionPay International is proud to be a part of the project.” He said that partnership is a part of our mission to provide high quality, cost effective and secure cross-border and domestic payment services, adding that the unique transaction and reward management systems of this project make Cinepay the all-in-one solution that every movie buff of Pakistan always needed.

Published in Daily Times, November 3^rd 2017.