This initiative was undertaken in collaboration with the Environment Protection Agency (EPA), recognizing the critical role of Model Bazaars in public welfare and their extensive customer footfall as a platform for public awareness.
The project was spearheaded by Dr. Imran Hamid Sheikh, Director General of the EPA, who emphasized the importance of creating plastic-free zones for children to foster eco-conscious habits and educate families on sustainability. He highlighted Model Bazaars as a key stakeholder in advancing this initiative, given their central role in public engagement.
Naveed Rafaqat Ahmad, CEO of PMBMC, expressed his pride in the collaboration, stating, “This is a monumental initiative and a matter of pride for Model Bazaars to be selected as a major stakeholder and a central point for public awareness campaigns.
Together with the EPA, we are setting an example of how public spaces can promote environmental sustainability and community welfare.”
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