Daily Times

An iconic western street wear brand, known for setting trends with fashion that captures the spirit of urban life—fresh, stylish, and designed for those who live boldly and after successfully inspiring young customers, Cougar has expanded by launching Cougar Kids ready to welcome the next generation of valued customers, offering the same level of comfort and style they have come to expect.
The launch for the new collection, held on Saturday, November 16, 2024, at the signature Cougar Outlet in Y-Block DHA Phase 3 Lahore, was nothing short of spectacular! The exclusive reveal event by Elysium, attracted a host of socialites, influencers, entrepreneurs, fashion enthusiasts, media personalities and kids, all eager to have a firsthand experience of the new revolution in fashion for street wear.

What sets this collection apart is their commitment to an in-house production, crafted in owned facilities, ensuring consistent quality with exceptional value and expanding the brand’s reach. Each item is meticulously designed with the same attention to detail and fashion-forward approach that has defined the brand, now tailored to meet the unique needs of children.
Talking to the media, Mr. Khalid Pervez C.E.O. Cougar expressed his views: “With 30 strategically placed outlets, we cater to a broad customer base and are continuously expanding. Our success stems from a strong focus on design and quality, with in-house manufacturing. We uphold the “Made of Pakistan” spirit by offering affordable, high-quality products made in-house, proudly enhancing our customers’ style and satisfaction nationwide.”
Cougar started as a sweater manufacturing and wholesale business in 1997. Today, it’s a well-known brand among urban youth in casual wear. Over the years, Cougar has become a key name in men’s and women’s casual fashion, known for its commitment to quality, a growing retail network, and a strong focus on meeting the needs of style-conscious customers.