Daily Times

Pakistan’s vibrant cultural landscape stole the show at Lok Mela 2024 in Islamabad, drawing record-breaking crowds to a 10-day spectacle of colors, sounds and flavors that showcased the nation’s rich diversity.

The ongoing Lok Mela 2024 festival in Islamabad has transformed into a vibrant platform showcasing Pakistan’s rich cultural diversity, mesmerizing visitors from across the country and brought together master artisans, folk artists, musicians and traditional dancers from all provinces, said a report aired by PTV news channel.

Visitors are treated to electrifying folk musical performances, captivating traditional dance acts and mesmerizing puppet shows, report added.

Food enthusiasts are also in for a treat as the festival offers a diverse range of traditional cuisine, including Sindh’ s biryani, Punjab’s sarson ka saag, Khyber Pakhtunkhwa’s chapli kabab, and Balochistan’ s Sajji, said a visitor.

“Lok Mela 2024 is a true reflection of Pakistan’s rich cultural diversity. I am mesmerized by the colors, sounds and flavors” said a group of students with their school trip.

“I have never seen such a vibrant display of Pakistani culture. Lok Virsa has outdone itself”, said a businessman with his family visit who came from Punjab.

“The folk music performances are incredible and we have discovered so many new artists”, a music enthusiast young girl commented while enjoying musical night. “The food stalls are a culinary heaven and I have tried dishes from all provinces”, said a foodie while enjoying Balochi Sajji.

“Lok Mela 2024 is a must-visit event for anyone interested in Pakistani culture,” a teacher with a trip of children commented.

“We are thrilled to see such an overwhelming response to Lok Mela 2024. It is a testament to Pakistan’s cultural richness, said Executive Director, Lok Virsa.

“Our team has worked tirelessly to curate an unforgettable experience. We are glad visitors are enjoying it.” ED further added.

“Lok Mela 2024 showcases the best of Pakistan’s art, music and craftsmanship. We are proud to promote our cultural heritage,” Curator, Lok Virsa said.

“The festival has become a platform for emerging artists to showcase their talents. It is heartening to see such enthusiasm,” said Program Officer, Lok Virsa.

“We are committed to preserving Pakistan’s cultural legacy. Lok Mela 2024 is a step towards that goal,” Cultural Officer, Lok Virsa added.

Saudi Arabia

The annual Lok Mela at Lok Virsa is underway, showcasing diverse cultural heritages from across Pakistan and beyond.

This year, the festival includes a vibrant stall from Saudi Arabia, offering visitors a rich experience of Saudi Arabian culture through traditional tastes, attire, and hospitality. Organized by the Saudi Embassy, the stall is attracting large crowds with its authentic representation of the Kingdom’s traditions.

The Saudi stall, adorned with intricate decor and cultural elements, has become a major highlight of the ten-day festival. Visitors are relishing the taste of premium Saudi dates, known for their unique texture and natural sweetness, and savoring the aroma of Arabian ‘gahwa’ (coffee). The traditional Saudi hospitality, warm and welcoming, is evident as the stall attendants serve these delicacies with care, drawing numerous guests intrigued by the offerings.

In a conversation with APP, Saudi Press Attaché Dr. Naif Al-Otaibi shared his pride in representing Saudi culture at this international festival. “Saudi Arabia is rich in tradition, history, and culture. Lok Mela is an exceptional platform to share our heritage with the people of Pakistan, highlighting the close ties between our nations,” he added.

Dr. Al-Otaibi emphasized the historical and cultural bonds between Saudi Arabia and Pakistan, which have strengthened over decades of diplomatic, economic, and social exchanges.

Saudi Labour Attaché, Majed Baker also in attendance, highlighted the significance of such events in enhancing cross-cultural understanding. “Our stall is not just a representation of our culture but an opportunity to deepen the cultural connection with our Pakistani brothers and sisters. The response we have received is overwhelming,” he said, pointing to the constant flow of visitors eager to experience a taste of Saudi hospitality.

Secretary of National Heritage and Culture Division, Hassan Nisar Jamy paid an official visit to the Saudi stall alongside members of the Saudi foreign mission to Pakistan. Impressed by the meticulous representation, Secretary Jamy praised the Saudi team’s dedication to showcasing their culture. “The Saudi stall adds a wonderful international flavor to the Lok Mela, reflecting the deep-rooted friendship between Pakistan and Saudi Arabia,” he noted, highlighting the importance of such international contributions to the cultural landscape of Pakistan.

The Saudi stall has also incorporated traditional music and decor, attracting families, youth, and cultural enthusiasts. Many visitors were seen taking photographs with the intricate artifacts, and admiring the clothing and handicrafts representative of Saudi Arabian culture.