Warren Buffett-backed Chinese electric vehicle giant BYD last month announced its entry into Pakistan, making the South Asian nation of nearly 250 million people one of its newest markets.
The partnership has announced plans to open an assembly plant in early 2026, but will introduce vehicles for sale later this year, after launching three models in August.
Aurangzeb wants BYD to export from Pakistan as Chinese automotive giant launches in country
“I see conversion to new energy vehicles NEV at up to 50%,” Kamran Kamal, BYD’s spokesperson in Pakistan, told Reuters in an interview at his office on Thursday.
Kamal is also the CEO of Hub Power, which owns Mega Motors.
The target is an ambitious one for Pakistan’s auto sector, which has been largely dominated by Japanese automakers Toyota, Honda and Suzuki, with vehicle sales hitting a multi-year low in the fiscal year that ended June 30, 2024.
Recently South Korea’s KIA and Hyundai have begun challenging for market share along with Chinese companies Changan and MG, all of whom offer hybrid vehicles.
BYD Pakistan is the first major new energy vehicle entrant in the Pakistani market. Hybrid electric vehicle sales in Pakistan have more than doubled in the past year.
While reaching 30% NEV adoption by 2030 is feasible, achieving 50% may be more challenging due to infrastructure hurdles, said Muhammad Abrar Polani, auto sector analyst at Arif Habib Limited.
Kamal said the challenge of charging infrastructure would be addressed by government plans to incentivise its construction.
Local media reported in August that standards for EV charging stations had been drafted by the power ministry, with the government considering offering them affordable electricity.
Kamal said BYD Pakistan is collaborating with two oil marketing companies to establish a charging infrastructure network and aims to establish 20 to 30 charging stations within the initial phases concurrent with the rollout of its cars.
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