Daily Times

Tobacco Harm Reduction (THR) is an essential strategy for reducing the adverse effects of smoking by providing adult smokers with less harmful alternatives. In Pakistan, with 25.4 million active smokers, effective THR implementation requires widespread awareness and accurate dissemination of information, driven by media and technology.

Balanced and factual journalism is fundamental in providing accurate coverage of THR products such as vapes, oral nicotine pouches and heated tobacco products. Journalists in Pakistan must present evidence-based information to help smokers make informed decisions. This involves highlighting scientific studies, debunking myths, and ensuring unbiased reports. Digital solutions, including mobile apps and online platforms, play a crucial role in assisting smokers on their harm reduction journey. Online platforms can host forums, live chats, and webinars with medical professionals to highlight reduced harm alternatives available in the market.

Engaging content, including social media campaigns, infographics, videos, and testimonials, simplifies complex information and inspires behavioral change. Social media platforms enable real-time interaction and sharing of personal success stories, making THR messages more relatable. Meanwhile expanding telemedicine services to include virtual counseling for harm reduction users in Pakistan is also essential. Virtual sessions provide professional support for those without access to in-person services, offering personalized advice, addressing concerns, and tailoring strategies to individual needs.

In conclusion, fostering journalism, leveraging digital platforms, and expanding telemedicine services are critical steps toward effective Tobacco Harm Reduction in Pakistan. By combining evidence-based reporting, engaging content, and accessible support, we can empower smokers to make informed choices and reduce harm.