Daily Times

The ‘TRESemme(presents) Kashmir HUM Style Awards’, the premier celebration of Pakistan’s fashion, beauty, and entertainment, took place on May 11 at the Expo Centre, Karachi. The event turned out to be a resounding success, attracting the who’s who of the fashion world including celebrities, fashionistas, and influencers from various walks of life. The ceremony was a masterclass in production values, with high-quality visuals and performances that left the audience in awe.

As the guests arrived, the energy was palpable as they were treated to a roaring red carpet experience like no other, setting the tone for an unforgettable evening. While the photographers captured the glamourous attires and looks of the evening, the attendees mingled with the industry stalwarts, eagerly awaiting the commencement of the ceremony.

The HUM Style Awards, in its 6th edition – honours the crème de la crème of Pakistan’s fashion and entertainment industry. The nominees were chosen by a panel of esteemed judges, included some of the biggest names in showbiz.

The Red Carpet host for KHSA was Sabeen Syedwhile HSY, Kiran Malik, and Zahid Ahmed stepped up as hosts for the evening. Additionally, the event was also available for the digital audience to enjoy, with renowned influencer Taimuri hosting on the digital platform.

The event kicked off with a phenomenal performance titled ‘KHSA Anthem’, a musical act composed by Adnan Dhool featuring Aima Baig, Faris Shafi, and Adnan Dhool, which included a song called ‘Millionka Daur’ on the impact of social media on our lives. The costumes for the lead performers were designed by Fahad Husayn. Next up was Asim Azhar, who showcased an impressive medley from his new album ‘Bay Matlab’, joined by Talha Yunus . Jazib Qamarstyled the outfit for them.

One of the highlights of the evening was a captivating dance performance by Khaqaan Shahnawaz, MamyaShah Jafer, and Shuja Asad, with wardrobe and styling by Imran Rajput.

The final act was a solo musical medley by Bilal Saeed, whose outfit was designed by Vestido 1.

This year, in the FASHION segment, the awards were given in the following categories: Best Model – Male and Female, Rising Star 2024, Hair & Makeup Artist of the Year, Fashion Photographer of the Year, Designer of the Year – Bridal, Designer of the Year – Lawn, Designer of the Year – Men’s Wear, Designer of the Year – Prêtwear, Retail Brand of the Year, Fashion Videographer of the Year, Fashion Art Director and Fashion Stylist of the Year.

In the ENTERTAINMENT segment, the awards were given in the following categories: Most Stylish Content Creator, Most Style Sports Personality, Most Stylish Performers – Male and Female, Most Style Actors (Television) – Male and Female and Most Stylish Actors (Film) – Male and Female.

KHSA featured two new categories this year: Art Director and Content Creator.

The show was designed and executed entirely by the HUM’s ‘Special Projects & Events’ team.