Daily Times

What are the top three skills every aspiring ecommerce professional should develop?

The “Big 3” are your keys to e-commerce success:

1. Data-Driven Decision Making: Numbers talk! Understanding data analytics is crucial for crafting targeted marketing campaigns, recommending the right products, and keeping customers engaged. Think beyond simple sales figures. Imagine using AI to predict and drive viewer/ listener behavior like it’s done by Netflix and Spotify – that’s the kind of impact you can aspire to!

2. Omnichannel Expertise: Seamlessly blend online and offline experiences. Master mobile-first websites, integrate social commerce platforms, and offer click-and-collect options. Look at brands like Nike seamlessly blending physical stores with their robust online presence, or Sephora’s omnichannel beauty empire.

3. Adaptability and Continuous Learning: The e-commerce landscape is a constant dance of change. Staying ahead of emerging trends and technologies is non-negotiable. Think Amazon, constantly reinventing itself, from cloud computing with AWS to voice-activated shopping with Alexa.

Building trust is paramount in online commerce. How can we ensure ethical practices and user privacy in the future of ecommerce?

Transparency and user control are your watchwords. Be upfront about data collection and usage, give users clear choices over their information, and prioritize ethical AI and fair algorithms.

1. Empower Users: Allow easy data opt-outs, preference management, and data access for correction or deletion. Put users in charge!

2. Explainable AI: Make algorithms transparent. Users deserve to understand how decisions are made based on their data. No black boxes!

3. Ethical Design and Development: Uphold ethical considerations in user interface design, data collection practices, and algorithmic bias mitigation. Treat your users with respect.

The EU’s General Data Protection Regulation (GDPR) sets a global precedent for user privacy and control. Embrace such regulations and prioritise ethical practices – trust is your most valuable currency in the online world.

We’re seeing rapid automation in ecommerce. Will machines replace human workers entirely?

Automation streamlines tasks, but it’s more about augmentation than replacement. Humans remain irreplaceable for creativity, strategic thinking, and understanding the nuances of customer behavior. Think of AI as a supercharged calculator, freeing you to focus on the higher-order skills robots can’t replicate. For example, Alibaba uses AI for personalized product recommendations, predicting customer behavior, and optimizing pricing strategies, all informed by data-driven storytelling within their teams. Nike’s “Choose Go” campaign used AI-powered personalisation to create interactive stories, tailoring content to individual user preferences and driving a 30 percent engagement increase.

What are some emerging trends in
e-commerce that will create exciting new job opportunities?

Look beyond traditional ecommerce!

1. Live commerce: Platforms like Daraz in Pakistan are creating interactive shopping experiences. Influencers and brands are selling products in real-time, requiring skills in live streaming, engagement, and product knowledge.

2. Social commerce: Embedding shopping features directly into social media platforms like Instagram and Facebook is creating new avenues for marketing and sales. Expertise in social media marketing and influencer partnerships will be crucial.

3. Personalization and Augmented Reality: Tailoring experiences and products to individual customers is the future of ecommerce. Skills in AI-powered personalization engines and AR/VR technologies will be highly sought after. Louis Vuitton’s collaboration with League of Legends for a virtual clothing line shows the potential of AR in ecommerce.

With the rise of live and social commerce, are traditional marketing skills still relevant?

Absolutely! While social media platforms present exciting new opportunities, the core principles of marketing – understanding your audience, crafting compelling narratives, and driving engagement – remain constant. Traditional skills like storytelling and campaign planning will be essential for creating impactful live and social commerce experiences.

Does a traditional business degree prepare you for the ecommerce world?

While a strong business foundation is valuable, specialized skills are crucial. Consider online courses, certifications in digital marketing or ecommerce management and internships with established companies. Look at how big multinationals have partnered with Coursera and Udemy to offer free ecommerce training to its employees, ensuring they stay ahead of the curve.

How can traditional companies in Pakistan create a culture of continuous learning and adaptation for their employees?

It’s simple:

1. Offer internal training programs and workshops on new technologies and trends.

2. Encourage employees to participate in online courses and conferences.

3. Create a culture of open communication and feedback, where employees feel comfortable sharing ideas and learning from each other.

How can educational institutions prepare students for the evolving demands of the ecommerce workforce?

Move beyond traditional marketing textbooks!

1. Focus on practical skills: Teach data analysis, digital marketing tools, and hands-on experience with ecommerce platforms.

2. Encourage collaboration with industry: Partner with ecommerce companies for internships and case studies.

3. Foster innovation and entrepreneurship: Encourage students to develop their own ecommerce ideas and explore emerging technologies through hackathons and innovation labs.

Which upcoming small scale startup would you recommend our readers to follow for best practice?

I would recommend everyone to check out TehniyatSalman.com. A fashion startup that launched with a .com instead of just a Facebook or Instagram page, has quality influencer activations and achieved industry benchmarking ROAS from their performance ads. They have all the fundamentals in place to build a lasting brand that can be scaled easily.