Daily Times

Lahore, the cultural heartbeat of Pakistan, prepares to host the most spectacular fashion event of the year. Hum Bridal Couture Week is back and this time it promises three days of unparalleled glamour, style and innovation from December 15-17, 2023 at the Pearl Continental Hotel Lahore.

From the 15-17 of December, Hum Bridal Couture week, will transform the Lahore Fashion scene, whilst featuring the latest trends, avant-garde designs and exceptional talent of both established and emerging designers.

The event is set to showcase the diversity and dynamism of Pakistani fashion. Featuring designers such as Mehdi, Musferah Saad, Komal Chawla, Atif Iqbal – Menswear, Arif Ashraf Kashees Ahsan Nazir Anaya & Hoorain Vestidos – Menswear Musq Tayyab – Menswear Aneeka Ruknuddin Rabia Wahab along with Fine Couture ramp shows by the fashion maestros such as, Fahad Hussayn – Opening with a Solo Show, Emraan Rajput – Opening Show, Ali Xeeshan – Opening Show, HSY – Grand Finale, Nickie Nina – Tribute to Nickie with 25 designers showcasing in all!

Hum Bridal Couture Week is a melting pot of tradition and modernity, with designers presenting a captivating blend of cultural influences. From traditional ethnic wear to contemporary chic, the runway will illuminate the evolving landscape of Pakistani fashion. This edition of Hum Bridal Couture week, continues its tradition of providing a platform for emerging talent. Aspiring designers will have the opportunity to debut their collections, fostering creativity and innovation within the industry.

Prepare for a star-studded affair as the runway comes alive with top models like, Abeer Asad Khan, Iqra Mehmood, Seher Gohar, Laiba Lodhi, Javeria Ali, Manal Saleem, Giti Ara, Janeira Ider, Aimal Khan, Ali Qureshi, Munsif Khan, Saubhan Umais and many more will be flaunting the latest creations from renowned designers. The event will also host celebrities such as Mehwish Hayat, Bilal Abbas Khan, Justin Bibis, Risham Faiza Butta, Amna Ilayas, Resham, Rumsha Khan, Ahad Raza Mir, Bilal Saeed, Saboor Aly, Sara Ali Khan, Falak Shabbir and many more. With famous content creators and fashion influencers as guests there is sure to be an electrifying atmosphere throughout the three-day spectacle.

Beyond the runway, Hum Bridal Couture Week offers a series of fashion forums, panel discussions and networking events. Industry leaders, fashion experts and influencers will share insights, providing a unique opportunity to engage with the pulse of the fashion world.

Members of the media interested in covering Hum Couture Bridal Week are invited to apply for accreditation by tomorrow (Monday) to secure your attendance at this exclusive event, RSVP by tomorrow as limited seats are available, so prompt confirmation is advised.

Hum Bridal Couture Week is an annual celebration of the diversity and creativity of the Pakistani fashion industry. Showcasing a fusion of traditional and contemporary bridals and haute couture design the event provides a platform for established and emerging designers to captivate audiences with their ingenuity.