Daily Times

KARACHI: The shoot for drama serial ‘Noorul Ain’, produced by IDream Entertainment, has begun and it will be airing on ARY Digital, one of the most watched entertainment channels in Pakistan.

The award-winning director Sarmad Khoosat, who has directed many hit serials, is directing the play. Produced by Abdullah Seja, ‘Noorul Ain’ has penned down by Edison Idrees Masih, writer of ‘Ghairat’, currently airing on ARY Digital.

‘Noorul Ain’ has an ensemble of cast that includes names like Sajal Aly, Imran Abbas, Marina Khan and Iffat Omar – and will be the first time Sajal Aly and Imran Abbas have been paired opposite each other.

The story revolves around the two characters Khizar played by Imran Abbas and Noor played by Aly, and is a beautiful saga of love and family values. The story is relatable to today’s generation as it revolves around making decisions in haste that you later on regret in life.

The cast is currently shooting in Lahore and will be going on air on ARY Digital in the last quarter of 2017.

ARY Digital, was launched in the United Kingdom in December 2000 to cater to the growing demands of South Asian entertainment in the region. It is one of the most watched channels in Pakistan because of the format more closely resembling to PTV Prime and other Indian channels where it provided slots for soaps and serials.

Published in Daily Times, September 30^th 2017.