Louis Vuitton turns Seoul bridge into massive runway

Author:

Louis Vuitton transformed a bridge spanning the Han River into a massive runway for its latest collection Saturday.

Models strutted down the Jamsugyo Bridge to music to showcase the luxury fashion house’s pre-fall collection that included sunglasses, chunky black-and-white loafers and sandals as well as an assortment of large, colorful bags and smaller ones adorned with the label’s logo.

The audience for Louis Vuitton’s first South Korea show included a mix of K-pop stars including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY and celebrities like Chloë Grace Moretz, Jaden Smith and “Squid Game” director Hwang Dong-hyuk.

The show opened with a burst of traditional Korean music before the lighting changed and cast the bridge in an eerie blue.

Global luxury brands have been
keen recently to expand into South Korea with the rise of K-pop music and global interest in the country’s film and television projects.

Share
Leave a Comment

Recent Posts

  • Pakistan

19 convicts involved in May 9 riots granted pardon: ISPR

On Thursday, the Inter-Services Public Relations (ISPR) announced that 19 convicts have been granted pardons…

5 hours ago
  • Sports

South Africa seeking ruthless edge against Pakistan in second Test

South Africa have already sealed their place in this year’s World Test Championship (WTC) final…

6 hours ago
  • Sports

Djokovic has a plan to take on the tennis newcomers

After winning just one tournament in 2024 - a Paris Olympics gold medal - former…

6 hours ago
  • Sports

Arsenal must keep hammering away at Liverpool’s lead, says Arteta

Arsenal must be consistent in the second half of the season to keep the pressure…

6 hours ago
  • Sports

New POA Chief Arif seeks to revive Pakistan sports

Pakistan Olympic Association (POA) President Arif Saeed has stressed the need for collective efforts to…

6 hours ago
  • Sports

Shastri wants two-tier Test system after MCG blockbuster

Former India coach Ravi Shastri called Wednesday for a two-tier structure in Test cricket with…

6 hours ago