Daily Times

KARACHI: Numaish Chowrangi will be the centre of gravity where Edhi Foundation from Friday as the organization has planned to set up a camp as part of its massive fund raising campaign but without the legendry figure, Abdul Sattar Edhi, for the first time.

Son of late Abdul Sattar Edhi and head of the Foundation, Faisal Edhi on the occasion of partnering with Coca-Cola Pakistan for a multi-faceted fundraising campaign entitled “Bottle of Change” announced to launch the campaign on Wednesday.

“A key feature of the campaign will be that Coca-Cola will double all donations received during the campaign”, apart from spending a very large sum on a multi-dimensional publicity campaign for this great humanitarian institution.

“The main message of the campaign is to appeal public consciousness will simply be that Edhi Sahab’s legacy and mission must carry on. While the people of Pakistan have always supported Edhi Foundation throughout the year, the holy month of Ramazan has traditionally been the time of the year when public support has reached a peak, and donations to the Foundation, both zakat and non-zakat, have registered huge increase.

After the death of Abdul Sattar Edhi, 20 to 30 per cent revenue of the foundation has declined. “Therefore, we decided to extend our hand to be partner with Coca-Cola for the sustainability of the great work. Coca-Cola’s immense expertise and experience in creating a huge momentum for any cause will greatly help the Foundation in its Ramazan fundraising drive”, he added.

He also expressed appreciation for Coca-Cola’s intervention for the good cause.” I appeal everyone for donation for sustainability of the foundation that works for the noble cause”.

Rizwan U. Khan, GM, Coca-Cola Pakistan & Afghanistan remarked that the Company has deepest respect for the remarkable humanitarian work that the Edhi Foundation has done over the past several decades. The 6-7 week fundraising campaign for Edhi Foundation is totally altruistic and has no commercial angle whatsoever, and the fundraising is in no way related to marketing, he noted.

“We believe it is the social responsibility of all responsible companies to use their resources and expertise to meaningfully support reputable non-profit organizations like the Edhi Foundation in their social welfare outreach. “Our donations will match to a limit of Rs. 25million, while spending a handsome amount on innovative awareness campaign throughout the country,” he concluded.