Pakistan Railways is set to float tender shortly, allowing national and multinational firms to utilise several passenger trains and railway platforms for generating maximum revenue for the department.
“All preparations regarding the branding of trains and platforms, railway station, certain crossings and trains have been completed and hopefully the tender will be floated this week,” sources in the Ministry told APP on Sunday. The sources said the branding of the trains and platforms would not only address the increasing deficit of Pakistan Railways but will also allow private firms to advertise their products for this purpose. They said that initially, Pakistan Railways would offer five trains for branding their seat covers, internal walls of the passenger coaches, and even toilets as a pilot project.
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