Daily Times

KARACHI: EMI Pakistan launches Zoheb Hassan’s album ‘Signature’ and the video for his track “Silsilay”.

The album is a collection of some of his best work to date. His scintillating voice is backed by the slick production of renowned UK based music director, DJ Swami who has produced leading international artists such as Shania Twain, Apache Indian and Stereo Nation. In addition to this, Immu of Fuzon has specially composed three super tracks for Zoheb Hassan’s album. The album superbly demonstrates Zoheb’s range and artistic ability proving him to be the singing icon he is.

Zoheb and Nazia Hassan are credited for introducing the disco and pop genre back in 1970s, an era when the subcontinent hadn’t had its own music with that kind of foreign flavour. Some of the most popular songs to date are “Disco deewane”, “Dosti”, “Dum dum dee dee”, “Sunn Mere Mehboob Sunn” and “Aag” among many others.

His ballad “Chehra” is considered a core romantic anthem to this day. He has received 12 gold, four platinum and two double platinum discs in his music career. He is also the recipient of a Lifetime Achievement Award from the United Nations Association of Pakistan as well as an award from the Oxford University for Achievements in the field of South Asian Music.

The album and video have been released by EMI Pakistan. According to EMI Pakistan COO Zeeshan Chaudhry, “My generation grew up listening to Nazia and Zoheb’s music, so to be able to work with Zoheb on this album, especially the video productions, was a sentimental as well as exciting experience. At EMI Pakistan we are super excited; Zoheb Hassan has always been an integral part of our ‘family’ and it is an absolute honour to have him release his new album ‘Signature’ with us. By launching new releases, EMI Pakistan has taken its first step towards a comeback in the music industry. EMI Pakistan is providing a platform to new and old artists to showcase their talent and make our music industry grow in coming years.”

“I am excited to continue giving my contribution towards the music industry with the launch of my album ‘Signature’ and video ‘Silsilay’. The album revolves around my experiences and all that my family and I have experienced over the last 10 years. One of the most exciting tracks on the album ‘Signature’ is a dance mix compilation of Nazia and my work that we have done together. It contains the last track that Nazia Hassan sang,” Zoheb said. He also revealed that Nazia had sung alternate versions of “Koi Nahi”, “Disco deewane” and “Boom boom” – all three of which have been put into this song.”

Published in Daily Times, July 21^st, 2017.