Mehwish calls out iTunes, Apple Music for classifying Pakistani music as ‘Indian pop’

Author: Staff Report

Leading Pakistani actress Mehwish Hayat called out iTunes and Apple Music for classifying Pakistani Coke Studio as “Indian pop, Asian or worldwide”. iTunes is a software program that acts as a media player, media library, mobile device management utility, and client app for the iTunes Store. Meanwhile, Apple Music is a service that provides music, audio and video streaming service developed by Apple. Taking to Twitter, Mehwish said that Coke Studio – which is a Pakistani platform that brings together some of the finest singers, musicians and composers to celebrate the musical heritage – is classified as “Indian pop”. Apart from that, it is also categorised as “worldwide” or “Asia”. “Just noticed iTunes/Apple music – music portal classifies our Coke Studio Pakistan as “Indian Pop”. Other episodes are ‘Worldwide’ or ‘Asia’- anything but ‘Pakistani’,” wrote Mehwish. The actress said that Coke Studio is a Pakistani success and that Pakistani music deserves to be recognised. Social media users appreciated Mehwish for raising her voice over the issue.

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