Daily Times

BELO HORIZONTE: Every four years, there is an explosion of green and yellow in Julio Cesar Freitas’s neighborhood as locals cover the streets in the colors of the Brazilian flag. But this year, Freitas felt compelled to add an explanation alongside the sea of decorations outside his family’s construction supply shop: “It’s not politics, it’s the World Cup.” Football-mad Brazil is famously passionate about the World Cup, which it has won more than any other country — five times. But this year, the signs of football fever have taken on a different meaning. Battling to win reelection in an October 30 runoff against veteran leftist Luiz Inacio Lula da Silva, far-right President Jair Bolsonaro has adopted the flag and the national football team’s jersey as symbols of his own.

Bolsonaro regularly sports the colors of the flag, his rallies are drenched in yellow and green, and he urged supporters to wear the national team Selecao’s iconic jersey to vote in the first-round election on October 2, in which he finished a closer-than-predicted five percentage points behind Lula. With Brazilians bitterly divided by the elections, yellow and green have become politicized — sometimes dampening outward displays of World Cup fever in Brazil, whose team head to Qatar as favorites ahead of the November 20 kickoff. The unease is visible in Freitas’s neighborhood, Caicara, in the southeastern city of Belo Horizonte.

The city organizes a decoration contest for every World Cup. Freitas, whose family has been taking part since 1994, says there were negative reactions this year in the politically divided community after they hung their decorations two weeks ago — rows upon rows of mini triangular flags strung across the street. Two days later, they added the above-mentioned sign. “Unfortunately, the World Cup coincided with the elections this year. I had to put up the sign so people would know the decorations aren’t about supporting any candidate,” says Freitas, 26. “I could see people were upset,” he says. But after adding the sign, “people who had been angry with us about it started praising us instead.”

Elsewhere, many restaurants and bars have postponed putting up their usual World Cup-themed decorations. “Everyone is on edge. As a business owner, I don’t want any trouble,” Sao Paulo bar owner Decio Lemos told newspaper O Globo. “We bought Brazil jerseys for the staff to wear, but we’re not going to start using them yet.” The Brazilian flag and Selecao jersey first became widespread conservative symbols in 2015, during protests against leftist ex-president Dilma Rousseff, Lula’s hand-picked successor. The trend has only increased under Bolsonaro, despite efforts by the Brazilian Football Confederation (CBF) to keep the jersey apolitical. Before the first-round election, Nike, which sponsors the Selecao, barred online shoppers from ordering customized Brazil jerseys with candidates’ names on the back.