Sir: The season of lawn prints has just set in. With the onset of this season, lawn designers and retail brand holders have let their creativity flow in the Pakistani market. They are presenting enticing prints to ladies with the most competitive prices. There are textile mills, designer mergers and former ramp models venturing into lawn designing while Bollywood actresses are flaunted in full as the mascots for various designer brands.
For the last four to five years, lawn is no longer just a fabric that you wear to cool off in summer and feel comfortable in the heat; it has become a fashion statement. Almost every designer has or is planning to launch a range of lawn prints. We have made it into a status symbol. Ladies love to talk about prints of lawns and feel pride in owning phenomenally expensive dresses that may not be worth the price.
MINAHIL SAQIB
Lahore
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