If Cannes has become the epitome of world cinematic congregation and celebration of magic realism over the years, watch out for another location which is going to showcase cinematic expression in a different yet alluring display of Joie de vivre. The city of Paris, known for high street fashion, romance and style-quotient of a very high degree, will see host to the Paris Appreciation Awards 2017, along with celebrities from Bollywood, Hollywood, France, Germany, Italy, Spain, Netherlands, the Middle East, Canada, etc adding charm and glamour to the awards proceedings. The titans of world filmdom will call the Eiffel Tower home for a day on July 8 as they bring the bling, star-dust and razzmatazz for a finale the world’s who’s who have been waiting for with bated breath. Both Bollywood and Hollywood are #1 in their own respective categories in world movie-making, with Bollywood known the world over as the largest movie producing machinery and Hollywood which is known to produce the biggest movies in terms of sheer strength in revenue numbers. The Paris Appreciation Awards 2017 will be hosted on top of the iconic Eiffel Tower for an unprecedented first time ever for any awards programme in the world, thus making it a historic moment, which is an initiative of the World News Network. This initiative is being endorsed by Queen Munni Ironie of Arts 4 Peace Awards, Beverly Hills, US. Our very own Bollywood would have a strong presence. Paris-connected renowned Bollywood director Anurag Kashyap would attend the event along with top actors and actresses to be showstoppers for the top fashion designers who would showcase their creations as part of fashion shows which will be interspersed with the Awards ceremonies. Amongst the other well known personalities and opinion-leaders who will add charm to the event from India are Ashish Chauhan, the MD and CEO of the Bombay Stock Exchange Jain Spiritual Guru Naypadmasagarji Maharaj as well as the well-known corporate honcho and philanthropist Dr BK Modi. Not only is this a great opportunity for top corporates to align their brands with such a world-event, it would be a huge opportunity for those Indian brands, especially the fashion, jewellery and related brands to showcase in front of the elites of the world and hog maximum limelight as they endeavour to reach global markets. Mukesh Mehta, President, of The Indian Bullion & Jewellery Association is also on board this event as this association is one of the largest of its kind in the world, with more than 20,000 jewellery brand owners from India, adding its bright sparkle and gleam to this high-powered event! Amongst the categories who are going to be awarded are corporates from the world of luxury-fashion, luxury-jewellery, real estate, healthcare, pharma, education, banking, insurance, automobiles, etc. In India, promotional campaigns for the Paris Appreciation Awards 2017 are to be micro-managed in various cities like Mumbai, Pune, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Vijayawada, Ahmedabad, Surat, Baroda, Indore, Kochi, Chandigarh, Dehradun, Lucknow, Bhubaneswar, Kolkata, etc. Brands from each of these cities would compete in its category with their competitors from India and abroad as they vie for glory and fame on July 8. Top corporates from around the world have already shown a keen interest in aligning their brands with this event in order to support it.