As winters approaches around the corner, majority brand shops and traditional warm cloth sale points all across the country are selling garments with offering attractive ‘new arrival winter sales” by displaying upto 20 to 50pc off minting money from the customers. Due to increase demand of winter clothes, mostly citizens claimed the shopkeepers selling garments are fleecing the consumers in the name of quality products and charging a huge profit even on low-quality products. As usual a large number of regular customers who visited these outlets for winter shopping returned home empty-handed because of the higher prices of readymade garments specially for kids’ shopping, said a report aired by a private news channel. People from different age groups demanded that the authority concerned should take strong action against profiteers taking undue advantage of the situation. A visitor at Jinnah Super Islamabad alleged that there was no check on the prices of garment clothes available at the sale points where shopkeepers are fleecing customers on name of winter sales. Women customers have seen in bargaining at most shops because shopkeepers demand different prices of the same item, said a citizen.