With the launch of the long-awaited largest international event in the Middle East, Africa and South Asia, Dubai Culture and Arts Authority (Dubai Culture), as the Official Culture Supporter of Expo 2020, announced its readiness to welcome the exhibition’s visitors at all its facilities and assets across the emirate. The authority has prepared various cultural projects and initiatives that will enhance the emirate’s creative scene and enrich this leading global event’s cultural and creative content. Hala Badri, Director-General of Dubai Culture, confirmed that Expo 2020 constitutes an ideal platform for the authority to introduce millions of visitors and residents to the city’s rich culture and creative economy. It would enrich their experience through various interactive events and activities and strengthen Dubai’s position as a global centre for culture, an incubator for creativity, a thriving hub for talent and as the global capital of the creative economy. Badri added, “Dubai is a city whose bright present is based on its authentic past and rich cultural content; the emirate is headed towards a more prosperous future. At Expo 2020, which brings together the world’s cultures and creativity to chart the features of a better future for humanity, we will celebrate this rich content and inspire the whole world with the extraordinary ambitions of our leadership and people.” Expo 2020 Dubai, taking place from October 1, 2021, to March 1, 2022, is the first international expo in the Middle East, Africa and South Asia region and promotes the UAE. More than 25 million visitors are expected at the exhibition, which greatly benefits the UAE and the region.