NEW YORK: Swiss sneaker brand On, which has partnered with tennis star Roger Federer for a shoe line, is set to make its New York Stock Exchange debut valued as high as around $5.5 billion. Launched in Zurich in 2010, On initially specialized in high-end running shoes using their “CloudTec” soles with iconic perforations. The company, co-founded by former Swiss long-distance triathlon world champion Oliver Bernhard, quickly established itself as a big deal in an already competitive industry. It reached a revenue of 425 million Swiss Francs, or about $482 million, in 2020. Federer joined the brand as a shareholder in 2019, and a tennis-inspired range named for the court star that was introduced in June already sold out once before becoming available again this month. On Holdings AG, the company’s full name, is hoping to raise at least $622 million upon its appearance on Wall Street, though a date for the move has not yet been set. The company, which turned a profit in the first half of 2021, would then be valued at about $5.5 billion, according to the document.