LAHORE: The two digital houses – SEED Ventures and Click 9 – merged here to create a joint platform that can effectively address the digital requirements of the local market, according to a press release issued here on Thursday. SEED Ventures has acquired Click 9 and merged it with Gizelle Digital to form DG-9. Gizelle Digital and Click 9 were originally incubated at the SEED Incubation Centre, one of its ventures and an all-purpose business incubation centre. Over the course of their incubation, both start-ups stayed true to their vision and were able to create reputable names in the digital market. The performance of both incubatees during the incubation period reflected their strong business aptitude, and potential for growth. Resultantly, SEED came forth to support them to expand and scale up their businesses. Both Gizelle Digital and Click 9 presented their new business plans, and after the due diligence of both, SEED is announcing investment, and a merger of these two entities. The newly-formed firm has been named DG9 Private Limited. SEED has committed to invest in DG9 through several rounds of funding, to help them reach the speed which will help them scale up as mutually decided. Expressing his views, DG-9 Director Waqar Asghar said that locally a big gap exists for optimum digital solutions for SMEs. “These organisations are using products and solutions that are not tailored to their needs; in addition there is no focus on providing assistance that can help customers utilise these products and solutions to their maximum potential,” he said. SEED Pvt Limited is a social, entrepreneurship and equity development organisation Commenting on the merger, SEED Ventures CEO and Co-Founder Faraz Khan said that this merger amplifies original mandate with respect to digitising enterprises. The experience and expertise of Click 9 and Gizelle Digital have fused together as DG-9. “We are now in a much stronger position to work with our clients, gain a clear understanding of their value chains, its gaps and subsequently design products and solutions that can effectively address those gaps.” He also said that a sound comprehension of client needs would help DG-9 pre-empt client needs, and design product extensions or solutions that can meet the needs of a growing business, and help clients reach out to larger markets. “In today’s competitive world, collaboration is the new way to do business. Success and expansion cannot be achieved in isolation. The knowledge sharing and exposure that will be added to our learning as a result of this merger is priceless. Collectively we will get a larger platform and better access to a bigger client base and will be able to design more effective solutions with the pool of tactical, practical and experiential knowledge in our possession,” said Kanwal Masroor, the director at DG-9. DG-9 is a brand that realizes the upcoming trends in cyberspace and capitalises on a wide range of mediums to provide maximum benefits to both consumers and brands through customer engagement and cost optimisation. Through innovative ideas, it improves exposure and operational competence. It devises a methodical and creative system by mapping a digital path, reducing campaign execution timelines, increasing cross-sell and up-selling and maximising marketing and communication mileage.