The affordability is found to be the main facilitator for smoking, especially at a younger age, and this could be countered by increasing taxes on tobacco related products including the cigarettes, this was revealed in a research study titled “Switch, Reduce or Quit: How do smokers respond to tobacco tax increases in Pakistan’, recently carried out by Pakistan Institute of Development Economics (PIDE). The study found that the initiation age for tobacco use is as early as six years and young people in general and adolescents, in particular, are the most vulnerable to initiate tobacco use. The probability of starting using tobacco fades as people reach their forties, it said. It said that affordability that leads many younger age group to start smoking could be cut by increasing taxes on tobacco related products that could also help the government raise revenue. The smoking is the leading cause of preventable deaths globally, and consequently, various programs and interventionist policies have been suggested and implemented to curb tobacco use and reduce cigarette consumption. Among these, tobacco taxation is the most effective, it said, adding that evidence suggests that significant increases in cigarette taxes are effective in reducing smoking initiation by non-smokers and cigarette consumption of smokers – either by reducing the number of cigarettes, they smoke or quitting completely. It said the price-increase strategy – executed through taxation – effectively reduces the overall prevalence of smoking. Such evidence provides strong encouragement to public health experts worldwide, including those in Pakistan, to push their respective governments to use tax policy as a tool in the fight against tobacco consumption and its associated harms. The tobacco excise taxes as a proportion of prices are much lower than the 70 percent minimum suggested by the Word Health Organization. The taxes should be increased at least to this threshold to have a meaningful impact on reducing cigarette consumption in Pakistan, the study said. The research demonstrates unequivocally that most smokers start when they are young, even very young, it said, adding that therefore, another policy implication is that the programs directed at discouraging tobacco initiation should be redesigned to make them effective in targeting young people in general and adolescents in particular. An effective taxation policy supported through various tobacco control policies, including awareness campaigns, would serve this purpose, the study concluded.