The Competition Commission of Pakistan (CCP) Friday expressed resolve to play an active role under its mandate to strengthen and support the small and medium enterprises (SMEs) through policy and advocacy initiatives. The Competition Commission of Pakistan (CCP) is all set to mark the World Competition Day on Saturday (today) with the theme ‘Enhancing Economic Efficiency of SMEs.’ In a statement, the CCP said that the SME sector is the backbone of the economy and there is still a lot of potential for growth and innovation. The SME sector deserves a special focus in the aftermath of the Covid-19 pandemic and its sustenance will depend on the support it gets from the relevant quarters. The CCP said it encourages all efforts geared at ensuring a sustainable growth of SMEs and will endeavour to contribute under its mandate through issuing policy guidelines and taking advocacy initiatives for their benefit. The CCP is working to coordinate with jurisdictions where competition agencies have contributed, directly or indirectly, towards enhancing economic efficiency of SMEs, both in COVID-19 situation and before. On 5th December 2010, the International Network of Civil Society Organization on Competition (INCSOC) announced and proposed the first World Competition Day. Subsequently, each year, the world’s competition community celebrates 5th December as the World Competition Day by holding events, issuing statements and taking other outreach measures with the intention to support consumers and promote fair play in the market. This year’s international theme is “Competition Policy and Access to Healthcare.”