The Pakistan Industrial and Traders Association Front (PIAF) has underlined the need for evaluating geographical diversification with a view to focusing on new opportunities, as the exports have been greatly dependent on traditional markets yet. It is good news that Pakistan’s exports rose 6% to $1.87 billion in September 2020, as compared to the corresponding month of last year but there is still vast potential which should have been exploited, observed PIAF Chairman Mian Nauman Kabir, in a joint statement along with vice chairman Javed Siddiqi, issued here on Friday. He called for market diversification, pointing out that not much progress has been shown in this regard, stressing the need for serious reforms with a keen focus on value-addition for a sustainable economic growth. “The government agencies will have to extend all kind of necessary support to the exporters in order to achieve the targets, not only in terms of numbers but also with regards to intended policy outcomes.” Mian Nauman Kabir stressed that focus should be on promoting exports and restricting imports alongside making domestic industry more competitive and subsequently expand its export market.