ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has been winning hearts with great cinematic experience, new genres and diverse content. After the roaring success of Churails, which became a craze amongst viewers, ZEE5 Global is all geared up to announce the next Zindagi Original ‘Ek Jhoothi Love Story’. Yet another beautiful tale by Umera Ahmed, celebrated writer of the famous show ‘Zindagi Gulzar Hai’, and helmed by renowned director Mehreen Jabbar, Ek Jhoothi Love Story stars Pakistan’s heart-throb Bilal Abbas Khan opposite the beautiful and vivacious Madiha Imam. ZEE5 Global marks the day by unveiling the poster of the show. Ek Jhoothi Love Story is a sweeping tale of Salma and Sohail in the quest for love and an ideal partner. It’s a light-hearted family drama with compelling, quirky characters and a fascinating exploration of different kinds of relationships and the path they carve along the way. It will resonate deeply with a generation that aspires to settle for nothing less than an IDEAL partner and a perfect life.“Ek Jhoothi Love Story is a very hearty, relatable and wholesome show that goes beyond a love story. This story reflects the simplicities of life, everyday households, family bonds and much more. It highlights our mind-sets of chasing the ‘Ideal’ when it comes to finding a partner. It has been a delightful journey collaborating with Zee5 and Motion Content Group on this project,” says Umera Ahmed while talking about her experience working on the show. ‘Ek Jhoothi Love Story is a very hearty, relatable and wholesome show that goes beyond a love story. This story reflects the simplicities of life, everyday households, family bonds and much more. It highlights our mind-sets of chasing the Ideal when it comes to finding a partner. It has been a delightful journey collaborating with Zee5 and Motion Content Group on this project,’ says Umera Ahmed while talking about her experience working on the showDirector Mehreen Jabbar says, “Ek Jhoothi Love Story is a beautiful narration of an imperfect family chasing perfections in this imperfect world. Written by Umera Ahmed, we hope the series takes viewers on a delightful journey making them reflect & introspect along the way. It’s a story that explores the bittersweet relationship that exists between family members which will be highly relatable to our viewers. It will stream on ZEE5 and that’s very exciting for us.”Ek Jhoothi Love Story premieres 30th October, 2020 only on ZEE5 Global. ZEE5 is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 18 languages; Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, and also six international languages -Malay, Thai, Bahasa, German, Russian and Arabic. ZEE5 is home to 125,000+ hours of On Demand Content and 45 live TV channels. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground-breaking features like 15 navigational languages, content download option, seamless video playback and Voice Search.The ZEE5 App can be downloaded from Google Play Store or the iOS App Store. ZEE5 is also available on www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV, Android TV and Amazon Fire TV.