Shaukat Khanum Memorial Trust (SKMT) campaigns aggressively on national and international levels to educate the public about the importance of early detection of breast cancer. This year, the Shaukat Khanum Breast Cancer Awareness Campaign will be launched on October 1, 2020 with the illumination of some landmark buildings in pink for three days including the President House, the Parliament House, the Prime Minister’s Secretariat, and the Cabinet Division. The illuminated buildings will be symbols of hope and a reminder to the public that prevention may not be in our hands but early detection is. On October 3, 2020 an awareness walk will be organised, starting from the F-9 Park in Islamabad, where all the participants will be demonstrating their support for breast cancer fighters and survivors. In Lahore, Minar-e-Pakistan will be illuminated pink on October 9th while on October 27th, an awareness event will be organised at the Shaukat Khanum Hospital where Mrs. Samina Alvi, the First Lady of Pakistan will participate as the guest of honour.Additionally, SKMT has planned online awareness sessions by senior oncologists for students of educational institutes and employees of corporate sectors in all the major cities of Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Gujrat, Jehlum, Sargodha, Sahiwal, Faisalabad, Multan, Bahawalpur and Hyderabad. The Shaukat Khanum Mobile Mammography Unit will provide free screening to women to increase access to this life-saving diagnostic tool for a larger proportion of the population. Over the years, breast cancer continues to be the highest reported malignancy at Shaukat Khanum Memorial Cancer Hospital and Research Centres in Pakistan.