Since April this year, the air is thick in Pakistan with the buzzwords of Ertugrul Ghazi, the Turkish drama dubbed in Urdu, being aired on Pakistan Television in collaboration Turkish Radio and Television (TRT). This unique genre has been welcomed as a pleasant change by the Pakistani audience who were simply sick of the run of the mill stuff being poured out in stereotypical soups and operas. The vacuum is perfectly filled by this mesmerizing production of a high class dramatic performance. From its soul stirring symphony which is played in the background to the enthralling attire which is worn by all the characters, every aspect of the play is done to its limits’ best. The drama has hit headlines from the word go and it has won millions of hearts in no time. Pakistani youth, in particular, seems to have been inspired by every second sentence, every other scene and their profile pictures on their social media accounts testify to their obsession with Ertugrul and its art and craft. Many a newborns are being named with Ertugrul. His statue has recently been erected in Lahore and there are pressing demands by the local population to name a square after him at a prime location. Above all, a large section of the Muslim population across the world is hailing it as the revival movement of lost Islamic dominance, glory and pride. People are generously praising and thanking Turkey for making them aware of their real heroes and heritage in history. This is not the first time that a Turkish drama has received such an amazing appreciation and massive viewership in Pakistan. In the past too, Turkish dramas dubbed in Urdu had a huge viewership. Some of the local producers and actors do not like the fact that Turkish dramas are being given air time on Pakistani channels. When Turkish dramas were aired in the beginning, there was a lot of opposition within the showbiz fraternity. People in Pakistan, however, like the variety which is being offered to them. During Covide-19 lockdowns, most of the Pakistanis have been confined to their houses; they have had more time than ever to watch this uniquely different series. This is another reason why people are watching Ertugrul Ghazi not just on the television but also on YouTube. It won’t be wrong to say that right now, Ertugrul Ghazi has turned into an obsession, indeed, a phenomenon. This is the most-watched and talked-about drama right now. People are completely hooked to this show and it has truly become such a roaring success. This is not the first time that a Turkish drama has received such an amazing appreciation and massive viewership in Pakistan. In the past too, Turkish dramas dubbed in Urdu had a huge viewershipThis drama is different from the plays usually aired in Pakistan in more ways than one. Unlike the mundane life shown in the stereotypical soups and operas, Ertugrul Ghazi is a completely different genre, indeed. As if Pakistani viewers were desperately awaiting a story based on the lives and times of heroes from the past and they had it. Moreover, it is not just a historic drama but it is also a very important study into human psychology and emotions. All credit goes to the author for writing a story that covers a series different incidents spanning over various annals of history. While doing a dispassionate analysis, we must admit that the writer has done justice to every single aspect of this genre which surely contributed significantly to its popularity. What makes it unique is the fact that Ertugrul Ghazi is not just the story of the protagonist but it is the story of every single influential person of those times. Thus, the drama has encompassed those times and climes with precision and profundity.The pictorial panorama captured through the eyes of camera and illustrated to near perfection makes it a classic piece of art. The storyline is sensibly spread across so many different places, both outdoor and indoor but all locations are artistically interwoven to make one larger canvas. The directors of this rare dramatic feat have ensured that they captured the beauty and covered its all aspects, flawlessly. The scenes keep changing on regular intervals and the camerawork throughout the drama remains truly amazing. This immensely rich variety of visuals lead to suspension of disbelief and the viewers feel actually transported to another kingdom of make-believe and lofty imagination. They remain wonder struck throughout the storyline and its magic spell keeps them glued to their television screens without fail. Furthermore, Ertugrul Ghazi offers a flurry of thrilling scenes throughout the play and, thus, it stands all the tests of a real action thriller, rather, a true sensation. The action scenes at times can be melodramatic but have been so well choreographed that you witness as if every sword is being actually swung. The loads of money which have gone into its grand sets and outdoor shoots has made Ertugrul Ghazi a big-budgeted project which is reflected from the kind of detailed attention paid to these action scenes. The art of characterization is always the soul and spirit of a dramatic performance and all the characters must look life-like real men and women of flesh, blood and bones. These round characters must be seen to evolve, develop, and grow. Without these inspiring characters full of life, color and action which have been fleshed out so wonderfully, Ertugrul Ghazi wouldn’t have been a roaring success, at all. Like the famous Shakespearean Heroes-Othello, King Lear, Macbeth and Hamlet, all the characters go through different phases. They keep growing and thus keep you guessing. Almost all leading characters are truly inspiring. Ertugrul’s romance and comradeship with his Alps and his relationship with his parents are truly touching. Moreover, Ibn Arabi and Demir are very strong supporting characters and they keep us looking forward to more suspense, thrill and action. Just as adding cherry on the cake, Ertugrul Ghazi also has some of the strongest and the most inspiring female characters who are shown playing an important and active role in the social setting. The brave women can fight as equals and stand by their heroic men like a rock. Almost all the leading characters have a roller-coaster lifestyle and pass through so many ups and downs. These dynamic characters compel us tune into a new episode, every single day.Ertugrul Ghazi stands out tall with its universal appeal emanating from a strong message. The whole series spread over five seasons is based on a tug of war between good and evil. Throughout the storyline, there are frequent references to the holy Quran and Islamic teachings. This drama has an educational and moral value as it endeavors to open up our minds to new realities. It is a beautiful blend of life and art as it seeks to instruct and entertain in the same breath. The main message of this series manifests the strength of a true Muslim character. It implies that it is really important to hold strongly to our faith against all odds and adversities. We must all remember that, eventually, good triumphs over evil and the final victory belongs to the righteous. So in the ultimate analysis, the drama stands out as a clarion call for revival of true Muslim character, inherent Islamic values and principles based on piety, justice, equality, truth and goodness. It invites everybody to shun evil and abhor wrongdoings. This very central theme touches hearts and minds and has given the drama a larger than life identity. The writer is a civil servant by profession, a writer by choice and a motivational speaker by passion!