What began as an idea of the World Wide Web has now become the foundation for digital media. Through the wonders of the Internet and communication technologies, companies are moving into the future. Each company – no matter from which field it operates in – uses digital media for its advantage. Companies connect with potential customers and publicize their products and services through social media. Organizations also promote about their history, mission, management, team members, and offerings through their website. In addition, social media managers keep their company connected with potential and current customers through Twitter and LinkedIn. Interaction through these platforms builds mutual trust and the connections multiply. In today’s world of competition, companies have to maintain, sustain, and retain their social media and digital media presence at all times and all costs. Dedicated teams of designers, content writers, and digital strategists plan and execute digital campaigns. They increase social media users’ engagement through compelling content shared on the company’s social media profiles. Digital media has drastically changed how companies marketed and promoted themselves. Gone are the days when budgets for print and electronic media were utilized and hoardings were rented out. Today, in-house marketing teams companies work effectively and efficiently to fulfill promotional objectives on digital media. The results are also different. During the days when digital media was a distant dream, marketers would meticulously create budgets to achieve their company’s marketing goals. They would send advertisements to print publications, television channels, and radio channels. Today, the approach is a polar opposite. Companies after allocating the budget ask the digital marketing strategists to do wonder over the Internet and through digital media. They identify key performance indicators, analyze the market situation and explore their competition over the digital media, and use real-time consumer behavior and digital media engagement trends. Based on these parameters, the strategists carve out a result-oriented customized digital media strategy that suits their company’s strategic objectives. In most of the cases, a digital media agency carries out these activities for their clients, which are mainly corporations offering fast-moving consumer goods (FMCGs). Other clients include organizations from the sectors of education, healthcare, banking, trade, aviation, automobile among others. Through this age of digital media, we have discovered the means to progress despite being confined to our homes because of Covid-19. Educational institutions are operating remotely as faculty members are taking online classes from home The digital media has become the mainstay of the businesses operating in today’s dynamic corporate environment. Social media has been playing a major role in connecting the companies with their external stakeholders. Furthermore, customers especially the millennials have become habitual to make their buying decisions based on a digital advertisement they see on social media. It has become outdated to be lured away by an advertisement that is aired on the television. Most of the youth spend most of their time glued to their smartphones. The digital media has also changed how we interacted with our peers. During the pre-lockdown days, we did most of the communication through online messenger services. During the lockdown, we have been communicating mainly via video calling applications available on smartphones, desktops, and laptops. Where using e-mails has been a norm for over a decade, the technology of the present era compels us to remain connected with our peers, relatives, and friends through a plethora of online applications. Through this age of digital media, we have discovered the means to progress despite being confined to our homes because of Covid-19. Educational institutions are operating remotely as faculty members are taking online classes from home. Students too are attending these classes from the comforts of their homes. Corporations are working during this era of a pandemic as employees are working from home. People had a knack of using digital media to order food at home or to conduct online shopping. During the pandemic and lockdown, these activities have increased. It is therefore evident that companies need to adhere to this digital change to remain operational. Companies who never used digital media must create a digital media presence to remain connected with their customers. The companies that already have a strong digital media presence must strategize to enhance their digital endeavors. The companies that accept this change and challenge will flourish. Those who ignore it will become nothing more than a footnote in history. The writer is an independent researcher, author and columnist